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With the current labor shortages, seizing every opportunity to stand out in the eyes of potential applicants is a must. If your job postings aren’t measuring up, there’s a good chance that job seekers will focus their attention elsewhere.

Thankfully, it’s possible to improve your job postings, allowing you to get access to more applications. If you aren’t sure where to begin, here are six tips that can help.

Six Tips to Improve Your Job Postings!

  1. Discuss Compensation

When it comes to job seeker pet peeves, a lack of compensation information is a big one. By providing a salary range and outlining your benefits package, you’re helping candidates see if what you have to offer can potentially meet their needs. As a result, job seekers that choose to apply are comfortable with that compensation, increasing the odds that they’ll accept an offer if you extend one.

Plus, your job listing feels more transparent when you mention compensation. That can help you stand out from competitors, making you a more attractive employer.

  1. Provide Enough Detail

A vague job posting isn’t going to generate much attention. If you want to get more applicants, you need to provide enough detail. Discuss the core job duties along with exciting projects that are on the horizon. Describe your company culture, as well as benefits like access to training or opportunities to advance. That way, the job seeker knows what the role involves and what your company can offer them, making the ad more enticing.

  1. Outline Your Genuine Must-Haves

When it comes to requirements, you want to handle them correctly. Ideally, you want to outline any must-have skills that candidates need to possess on day one, ensuring you get high-quality matches. However, don’t add in anything if you’re willing to train in that area. That way, candidates with potential won’t screen themselves out.

  1. Include Keywords

Many candidates use keywords when they look for job opportunities. If your ads aren’t getting much attention, they may be missing common keywords most job seekers use. Consider how a candidate might search for a position like yours. Then, use that as a guide as you integrate more keywords into the posting.

  1. Include a Clear Call to Action

If you want to connect with more applicants, you need an enticing but clear call to action. Along with drumming up excitement, you want to make sure that it tells the candidate exactly what they need to do.

For example, something like, “Interested in this amazing opportunity? Email your resume and cover letter to [email address] today!” can do the trick. It’s enthusiastic while providing the job seeker with explicit instructions, ensuring they know exactly what they’ll need to do to apply.

  1. Promote the Opening

Once you have your job posting handled, you need to make sure candidates see it. Make sure to promote it through every available platform. Along with job boards, let job seekers know about the opening on social media. You can also reach out to past applicants who weren’t selected for another job but performed well and may be a good fit for this role.

Need Help Finding Talent? TempStaff Can Help!

By using the tips above, you can take your job postings to the next level. Do you need help finding top talent? Trust the team at TempStaff to help. Contact us today.


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