Due to the pandemic, job seekers have new views on employers. Their priorities have shifted, putting a stronger emphasis on company culture, values, and mission and how the employer supports their staff during difficult times.

Ultimately, every manager’s biggest responsibility for the new year is to answer the critical questions on job seekers’ minds. As you do, you’ll create a candidate experience that doesn’t just work for the company, but for candidates, as well. You’ll be able to find great matches, ensuring that the new hires will mesh with your culture and thrive.

If you are wondering how you can stand out in candidates’ eyes and find stronger fits, here’s what you need to know.

Be Transparent

Transparency is more important now than ever. Candidates don’t enjoy being left in the dark, so it’s critical to be upfront in a few areas.

First, be open about your hiring timeline. Let job seekers know how the process will unfold and when they should expect certain kinds of contact. This gets everyone on the same page, ensuring that job seeker expectations and company capabilities align.

Second, let the candidate know about the steps you are taking to ensure safety, both during the hiring process and in the workplace. This gives them some peace of mind, which is vital during stressful times.

Finally, if a position is remote today but won’t remain that way once the pandemic is no longer a concern, be upfront about that. Some job seekers are going to focus on work-from-home positions long-term. If that isn’t what you intend to offer, make that clear early. Otherwise, you could end up with a new hire who will inevitably leave once you remove the option of telecommuting.

Focus on Communication

In a similar vein, communication is key. Touching base with candidates often boosts engagement and ensures they remain well-informed. Additionally, it creates opportunities to ensure a great fit.

For example, when a candidate applies, share details about your company’s values, mission, and culture. Send out links to pages on your website and any social media accounts that discuss these points. This gives job seekers a chance to take a deeper dive into what your company offers, allowing them to determine if it may be a great fit for them.

Don’t Oversell

When you work to keep candidates engaged, don’t promise anything you can’t actually deliver. Whether it’s a chance for a raise in six months, the ability to work-from-home forever, or anything else, if you aren’t sure you can provide it, don’t mention it.

Overselling usually comes back to bite you. Once you fail to live up to a promise, it harms your reputation. Plus, if what you promised really matter to the candidate, the second you don’t measure up, they may decide to seek out opportunities elsewhere.

Ultimately, all of the tips above can help managers enhance the candidate experience and find a great match. If you’d like to find out more, the team at TempStaff can help. Contact us today.



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