When your company is located in a smaller town, you might feel that your candidate pools are equally tiny. After all, fewer people live in the area, and that can automatically be a bit of a hindrance. Plus, you might be competing with a nearby big city, and you might not have the budget to face off head-to-head in areas like salary.
While finding impressive talent in your small town might seem impossible, it actually isn’t. There are things you can do to attract the professionals you need to thrive. Here’s how to get started.
Broaden Your Horizons
First and foremost, if you need top talent for a position that can be handled remotely, don’t limit your search to your small town. Since remote roles can be performed nearly anywhere, you can consider candidates from almost anywhere.
Before you big your search, there are a few things you need to cover. Make sure that you have the right technology in place so that a remote employee can thrive. Additionally, choose some video conferencing software that allows you to interview candidates without them having to come into the office. That way, you can broaden your horizons without any undue hardship.
Offer Something Rare
If you can’t compete with bigger cities in areas like salary, that doesn’t mean you can’t attract skilled professionals. You just need to bring something to the table that other companies might lack, such as certain benefits and perks.
For example, childcare assistance or student loan repayment programs could be unique offerings that many professionals would greatly value. Similarly, a health and wellness program with an on-site fitness center or free gym memberships could differentiate your company as an employer.
The idea is to determine what kind of perks or benefits aren’t readily available but provide your employees with a ton of value. Then, by offering them, you are more likely to be viewed as an employer of choice.
Make Culture a Priority
Many professionals switch jobs not because they don’t enjoy their work, but because their employer’s company culture isn’t ideal. By creating a culture that workers love, your recruitment and retention efforts will typically be more successful.
Make sure your leadership teams are transparent, accessible, and supportive. Create clear career paths that lead to advancement opportunities and strive to promote from within whenever possible. Communicate openly and honestly with your workforce and encourage their passions and innovations. Provide workers with a sense of autonomy and ownership, and let them know how their efforts impact larger company goals.
A great company culture isn’t easy to find, and professionals will flock to employers that have one. By making your culture a priority, you can increase your odds that top talent will pursue opportunities with your company when they arise.
Ultimately, all of the tips above can help you find big talent in your small town. If you’d like to learn more about effective recruitment techniques, the team at TempStaff can help. Contact us to discuss your goals with one of our skilled staff members today and see how our hiring and recruitment expertise can benefit you.