Many companies are struggling to find the talent they need to thrive. It’s a job seekers’ market, so the best and brightest professionals are firmly in the driver’s seat when it comes to selecting an employer. As a result, companies need to use new approaches if they are going to attract highly-skilled, in-demand candidates.

While traditional options – like offering a competitive salary and benefits package – are still important, it’s also wise to flex your creativity muscles. By doing something unique, you can stand out from other employers, increasing your odds of landing a coveted candidate. If you don’t know where to begin, here are two ways that you can land better employees this year.

1. Create a Clear, Focused Employer Brand Identity

Your employer brand is critical if you want to achieve your hiring goals. It’s a reflection of who you are, your priorities, and how you treat your employees, all of which may be viewed as essential by leading candidates.

Make sure that your message is clear and focused. Review your mission and values statements to ensure they aren’t ambiguous. You need to express your priorities beyond making a profit. This can include anything from supporting a cause, eliminating pain points for your customers, or anything else that enhances your employer value proposition.

Additionally, consider whether your outward actions reflect those priorities. A misalignment harms your brand, making you appear disingenuous. If you spot an issue here, you either need to revisit your mission and values and make changes, or adjust your actions.

2. Offer a Variety of Flexible Work Options

Many professionals who are Millennials or younger aren’t fans of the traditional 9-5 paradigm. Plus, they know it isn’t a necessity, as they’ve either spent time freelancing themselves or known someone who has been able to use a non-traditional schedule.

There are a surprising number of roles that don’t technically require entire teams to be working at the same place at the same time. If you have openings that don’t require an in-house presence at least part of the time and wouldn’t need everyone working the same schedule, then it could be time for a change.

If you want to stand out, explore a range of flexible work arrangements. This can include telecommuting, compressed workweeks, results-oriented policies instead of time-oriented ones, or anything else that creates options. That way, professionals who consider flexibility important when choosing a new employer will see that you have programs that meet their needs.

Ultimately, both of the options above can help you land better employees this year, ensuring you can achieve your recruitment and retention goals. If you’d like to learn more about attracting top talent or need highly skilled professionals for your vacant positions, the experienced team at TempStaff can help. Contact us to speak with one of our knowledgeable recruitment specialists today and see how our hiring expertise can help your company flourish in 2020 and beyond.



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