Employee engagement remains a hot topic. Engaged employees are typically more productive and satisfied with their positions than their disengaged counterparts, and may be more likely to stay on long-term too. As a result, companies need to focus on ways to improve engagement in their workforce. Otherwise, they risk falling behind the competition.
While it’s no secret that social media is popular with people of all ages, most company leaders would be shocked to discover that allowing workers to use social media can actually benefit engagement. If you are wondering how these platforms can help you reach your objectives, here’s what you need to know.
Making Leaders Relatable
Gone are the days when managers and company leaders could be faceless authority figures. Today’s employees want to feel connected to their employers, and that includes their managers, and social media is an ideal platform for removing the veil between leaders and their workforce.
Social media can be a tool that boosts interaction, allowing managers and workers to touch base regularly using technology they already enjoy. The platforms can be used for knowledge sharing, discussion, and even debate, making it a great option when you want to boost engagement.
When teams feel connected, both performance and morale improve. Social media can act as a virtual watercooler, allowing employees to share interests, learn about each other’s lives outside of the office, and strengthen their relationships.
Employees that care about each other are more likely to stay engaged at work, as they understand that their efforts and results impact people they care about and want to support. Since finding opportunities to forge these relationships can be challenging, allowing social media use can expedite the process.
Help with Problem-Solving
Some people may be surprised to hear that social media isn’t just beneficial for relationship-building; it can actually help employees find solutions to problems. For example, YouTube, the video-sharing website, is a social media site that provides people with access to all kinds of information, including tutorials on technologies, information about complex topics, and more. Similarly, LinkedIn, Facebook, GitHub, and many other sites help professionals connect with others working in their fields, and some participants are more than happy to share their knowledge.
Blocking social media means limiting your employees, making it impossible for them to access certain resources that could help them troubleshoot issues or work through challenges. Plus, having access to outside perspectives by itself can be beneficial.
For employees to be at their best, they need to be able to take breaks from time to time. Social media can provide them with a mental respite, allowing them to focus on something fun for a few minutes and recharge. In fact, one study found that pausing to watch the occasional cat video could lower stress and increase feelings of happiness, both of which can enhance morale and productivity.
Ultimately, social media can boost engagement among your employees, so it is worth keeping it available if you want your workforce to thrive. If you would like to learn more about leveraging social media for the benefit of your company, the team at TempStaff can help. Contact us to speak with one of our knowledgeable staff members today and see how our unique expertise can benefit you.