There’s no doubt that Facebook is a powerful tool in the world of marketing. But, were you aware that Facebook is also a potent weapon to wield when it comes to recruiting top talent into the folds of your business? Of course, you’re in the business you’re in and not in the field of social networking. While you may not be able to directly hire someone solely to take over the tasks of social networking for your business, it is necessary to employ a few tactics in order to be successful. Here are a few you’ll want to keep in mind from the very start so that your Facebook recruiting efforts can be a huge success for your business.

Have a Plan of Action in Place

This isn’t something you should walk blindly into. You need to have specific recruiting goals and a plan for how to accomplish them on Facebook. If you make mistakes in the beginning they can be overcome. However, proper planning will eliminate a lot of the “rookie” mistakes that small and big businesses make when using social networks for recruiting.

Be an Active Participant

Throwing a page together and allowing it to sit unattended will yield few lasting results. In fact, it’s a great way to accomplish the opposite of your goal. You need to have someone in your company that is tasked with actively participating in your Facebook recruiting efforts. Comments need to be made. Questions need to be answered. Job offers need to be made. Updates need to be provided when jobs are filled so that people aren’t wasting precious time (there time and yours) applying for positions that no longer exist.

Depending on the size of your business and the frequency with which you find yourself recruiting new talent this can be a full-time position in and of itself. Smaller businesses can generally get by with having someone monitor and engage the Facebook recruiting page frequently throughout the day.

Contribute Useful Content

It’s great to provide information about jobs that are available. But, if you want to develop a serious following of talented people in your industry, it’s a good idea to offer something of value to keep them coming back to your page. You never know when you’re going to have a position that’s perfect for them at the right time when they’re looking. If you generate useful content that keeps them coming back to your page; they’re going to remember that when that moment arrives.

Social media, like Facebook, can be a little intimidating at first. However, the potential power of this particular recruiting tool makes it completely worth the time, effort, and attention that must be devoted to make it work for your business.

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